ShortsTV appoints Pratik Bhivagaje as Partnership and Marketing Manager, South Asia

Bhivagaje will be driving growth for ShortsTV in the South Asia market by forging business partnerships and increasing distribution. His previous stint was with Tata Sky

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ShortsTV appoints Pratik Bhivagaje as Partnership and Marketing Manager, South Asia

Pratik Bhivagaje

ShortsTV, the 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. Bhivagaje will drive growth for ShortsTV in the South Asia market by forging business partnerships and increasing distribution. He will lead marketing efforts to establish ShortsTV as a key player in the short-form content space. His previous stint was with Tata Sky as Content Manager.

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Carter Pilcher, Chief Executive, ShortsTV, said, “We’re thrilled to be joined by Pratik. He is an exceptional talent, a clever marketer with critical discernment in content marketing and acquisition. His experience is key as ShortsTV India is growing in leaps and bounds, and Pratik will ensure we bring the hottest new shorts to our audience across the subcontinent.”

An IIM Ahmedabad alumnus, Bhivagaje, has worked across the broadest spectrum of distribution deals, content acquisition, marketing, and new product development at Tata Sky. He has also worked as a consultant in PwC. Bhivagaje will report to Tarun Sawhney President, Asia at ShortsTV HQ in London.

ShortsTV is the 24/7, linear and OTT HD TV channel dedicated to short-form video entertainment, including movies and series. Distributed globally, the channel is available in 100 million homes across the US, India, Latin America, the Netherlands, Belgium and Eastern Europe.

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ShortsTV Pratik Bhivagaje
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