English news channels garnered unprecedented viewership in the first week of lockdown which is BARC India’s Week 12 of 2020 from March 21-27.
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Considering young audiences of 15+ are glued to English news in the lockdown period, BestMediaInfo.com is taking this TG in consideration. In NCCS 15+ All India TG, Republic TV led the pack with a decisive margin. Times Now and India Today TV were at No. 2 and No. 3, respectively.
Also read: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
|
Avg Weekly Imp (000)
|
|
|
|
|
NCCS 15+ | India
|
|
|
|
|
Channel
|
2020W 9
|
2020W12
|
Growth in WK 12 Over Wk 09
|
|
Republic TV
|
1599
|
6219
|
289%
|
|
Times Now
|
1560
|
3876
|
148%
|
|
India Today Television
|
901
|
3167
|
252%
|
|
CNN News18
|
680
|
2485
|
266%
|
|
NDTV 24x7
|
826
|
1939
|
135%
|
|
News X
|
85
|
122
|
43%
|
In the 22+ age group too the channel maintained its leadership with a big margin. In terms of percentage growth CNN-News18 grew maximum by 309%.
|
Avg Weekly Imp (000)
|
|
|
|
|
NCCS 22+ | India
|
|
|
|
|
Channel
|
2020W 9
|
2020W12
|
Growth in WK 12 Over Wk 09
|
|
Republic TV
|
1363
|
5118
|
276%
|
|
Times Now
|
1339
|
3447
|
157%
|
|
India Today Television
|
704
|
2479
|
252%
|
|
CNN News18
|
529
|
2166
|
309%
|
|
NDTV 24x7
|
573
|
1312
|
129%
|
|
News X
|
73
|
113
|
54%
|
English news cannels recorded massive growth in their reach across All India markets. Republic TV again led the pack with maximum growth in its reach in both 15+ and 22+ age groups.
|
Avg Weekly Reach (000)
|
|
NCCS 15+ | India
|
|
|
|
|
Channel
|
2020W 9
|
2020W12
|
Growth in WK 12 Over Wk 09
|
|
Republic TV
|
6152
|
16544
|
169%
|
|
Times Now
|
5897
|
8695
|
47%
|
|
CNN News18
|
3152
|
8226
|
161%
|
|
India Today Television
|
2556
|
6698
|
162%
|
|
NDTV 24x7
|
1292
|
2351
|
82%
|
|
News X
|
312
|
700
|
124%
|
In 22+ age group, Republic TV’s reach grew by 181% followed by CNN-News18 which grew by 178%.
|
Avg Weekly Reach (000)
|
|
NCCS 22+ | India
|
|
|
|
|
Channel
|
2020W 9
|
2020W12
|
Growth in WK 12 Over Wk 09
|
|
Republic TV
|
4933
|
13882
|
181%
|
|
Times Now
|
4769
|
7188
|
51%
|
|
CNN News18
|
2467
|
6853
|
178%
|
|
India Today Television
|
2074
|
5457
|
163%
|
|
NDTV 24x7
|
1027
|
1954
|
90%
|
|
News X
|
265
|
615
|
132%
|
In Mega Cities, which is core TG from a marketer's perspective, the pecking order of the English news channels saw some changes. While Republic TV continued to lead the pack, India Today TV jumped at No. 2 followed by Times Now. Mirror Now and WION were ahead of CNN-News18 and NDTV 24x7.
|
Avg Weekly Imp (000)
|
|
NCCS 22+ M AB | Mega Cities
|
|
|
Channel
|
2020W12
|
|
Republic TV
|
763
|
|
India Today Television
|
583
|
|
Times Now
|
509
|
|
Mirror Now
|
219
|
|
VION
|
201
|
|
CNN News18
|
195
|
|
NDTV 24x7
|
162
|
|
News X
|
17
|
Info@BestMediaInfo.com
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