Flipkart Video, the OTT video streaming platform by e-commerce giant Flipkart, and Republic Media Network, have announced a strategic partnership to make Republic TV and Republic Bharat’s live news available round-the-clock on Flipkart Video.
Republic Media Network is already present on various HD OTT platforms such as Republic World, Republic World App, DailyHunt, Hotstar, Jio, Vodafone Play, Ola Play, Justdial, Paytm, Zee5, Airtel TV, Tata Sky, among others. This strategic partnership will enable Republic Media Network to further expand its news digital presence on OTT platforms, thereby giving audiences access to reliable news on any platform of their choice.
With over 5000+ TV shows and films already available on Flipkart Video, this partnership will give its users unrestricted access to quality news and analysis by Republic TV and R Bharat.
Vikas Khanchandani, CEO of Republic Media Network, said, “Republic Media Network is available on every smartphone in the country through our exhaustive distribution strategy. News Video brings in immense engagement and DAUs for all kinds of OTTs, including video, telco and non-video OTT platforms. We are seeing scale and huge volumes as smart phone penetration has crossed 450 million, bringing in newer audiences and higher consumption with easy access on devices. We are extremely excited to be on the Flipkart platform and I believe it will open up opportunities for both brands to create strategic revenue through respective strengths. In 2020, Republic will see higher monetisation and scale for the network as we expand our viewership base exponentially agnostic of devices and screens."