Mirum India wins marketing automation business of Silver Arrows and Bimamitra

Digital solutions agency Mirum has been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd & Bimamitra. 

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Mirum will be responsible for implementing salesforce Marketing Cloud solutions for Silver Arrows. As part of the mandate, Mirum will also be setting up Salesforce Mobile Studio & AD Studio for the client.

Silver Arrows is the dealer for Mercedes-Benz passenger vehicles in Delhi-NCR. The team at Silver Arrows comprises top talent from the automotive industry.

Mirum will be implementing the Marketing Cloud solutions from Salesforce for Bimamitra, a leading insurance solutions company.

Bimamitra is known for delivering the best insurance solutions to its customers, with the help of in-house experts. Bimamitra has also partnered with all top insurance players in the Indian market.

Mihir Karkare

Excited about the two new client acquisitions, Mihir Karkare, EVP, Mirum India, said, “Mirum has been associated with Salesforce for over eight years, and now we are a Salesforce Gold Consulting Partner. We are confident of our expertise and in-house talent; and hope to enable Silver Arrows and Bimamitra to achieve business transformation goals.”

Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP.

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