Licious, a consumer food company that deals in meat products and seafood, has announced an addition to their growing leadership team. Meghna Apparao, a seasoned professional with almost 20 years of experience, has joined Licious as the Chief Business Officer.
Prior to joining Licious, Apparao has been associated with Hindustan Unilever, Amazon and Godrej Consumer Products Limited. From strategising for growth, to launching new categories, building business verticals, leading pioneering assignments across India and global markets to transforming consumer behaviour in the online space; Apparao has done it all. An able leader, she has led and mentored high-performing, multi-disciplinary teams throughout.
In her new role at Licious, Apparao will be responsible for ushering in the next level of growth for the company while further strengthening the brand’s image, experience and promise.
“We are at currently in the midst of a complete transformation as per as the business ecosystem and consumer behaviour is concerned,” said Apparao.
“Consumption trends are evolving, and the world is learning to do business in newer ways. For a young, agile Indian meat and seafood brand, these times are of immense importance. I am thrilled to be a part of this company which is deeply consumer focused at such. And at this crucial juncture, I am truly excited by the possibilities the future holds to delight Indian consumers.”
Abhay Hanjura and Vivek Gupta, Co-Founders, Licious, said, “We are delighted to welcome Meghna Apparao on board. Licious has always believed in building a core team empowered by people who are high on intent, competency, and passion. As we move ahead, we realise that our success lies in our team whose wholehearted participation and brand ownership enriches the company’s growth journey. We look forward to having Meghna lead the way along with other leaders, as we continue to building an everlasting, category transforming, iconic consumer brand.”
Licious, in their fifth year of operations, has set itself multiple ambitious targets that will call for strategic diversifications and expansions. The company intends to induct top-notch talent and elevate key management roles to aid this next phase of growth while empowering their employees by enabling newer growth prospects.