Smart device brand Oppo has launched an innovative campaign #ExpertForAnExpert comprising two digital films featuring Bollywood actor Vicky Kaushal and photographer Dabboo Ratnani, focussed on encouraging consumers to explore and validate their passion even in these tough times.
Through these emotional films, Oppo aims to remind people that lessons learnt in pursuit of a dream stay with you forever. Kaushal and Ratnani can be seen exemplifying the extent of diligence, efforts and precision that goes behind in the making of a real expert who determinedly follows his passion.
Sumit Walia, VP, Product, and Marketing, Oppo India, said, “Fuelling passion points to create a deeper connect has been principal to Oppo’s marketing strategy. The need of the hour for all of us is to take a pause and stay at home during this unprecedented global pandemic. However, we aim to encourage people to not to put a pause to things they are passionate about as long as it can be pursued staying indoors. We are excited to collaborate with Vicky Kaushal and Dabboo Ratnani as they are passionate experts in their respective fields.”
The short film starring Kaushal takes the audience to the world of movies and captures his unseen journey behind the scenes, showcasing his passion and dedication to achieve the perfect shot.
On the other hand, Ratnani’s film beautifully captures the backstage life of the photography expert and disperses the easy looking glamour of his job where he is seen looking for inspiration in the darkest neglected corners and in the ordinary. Both the films empower the audience with a moving message that lessons learnt even in the darkest nights never cease to shine even on the brightest of days.
Ratnani said, “I always seek inspiration in people and technology around me. At times it is important to look at things differently for that perfect shot which is not far away. For me, the simplest of scenarios can create magic when we view it through a different lens. The campaign is based on the same ethos and uncovers my inspiration behind that perfect shot."
Agency: FCB Ulka Advertising Pvt Ltd
Creative: Arijit Sengupta
Account Management: M N Damodaran
Production House: Method Productions
Director: Lloyd Baptista
Producer: Ravneet Mahajan
Director of Photography: Satchith Paulose
Music Director: The Jamroom (Rahul & Nariman)