#FightingCoronavirus: ITC Savlon launches Savlon Surface Disinfectant Spray

In the fight against Covid-19, two important facets have come out to help protect against the deadly virus — hand hygiene and the hygiene of frequently touched surfaces. Frequently touched surfaces are high-contact areas through which germs are transmitted and can increase chances of infection. Many have adopted homemade ways to clean such surfaces. At times, the disinfection is not very effective due to the design of the surface, making nooks difficult to reach.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

To make this new routine convenient and effective, ITC’s hygiene brand Savlon has announced the launch of the Savlon Surface Disinfectant Spray. The easy-to-use spray kills germs around home, including virus, bacteria, molds and fungi. It also kills commonly contagious viruses such as H1N1, Rotavirus and Norovirus.

Tables, door knobs, chairs, sofas, etc., are spaces in homes and commercial areas that are touched often by several people. Cleaning these areas properly is critical to maintain the health and hygiene of the people who come in contact with these surfaces and their families. The zero contact Savlon Surface Disinfectant Spray disinfects and deodorises in one easy step.  Its unique spray formula can be used on various hard and soft surfaces alike, leaving behind a fresh and pleasant smell while killing germs. The active ingredients in this formulation also kill certain antibiotic resistant germs. Spray once on these high-contact areas through which germs are transmitted, and allow it to air dry. There is no need to wipe it down.

Speaking on augmentation of Savlon’s portfolio, Sameer Satpathy, Divisional Chief Executive, Personal Care, ITC Limited, said, “Savlon has accelerated the launch of effective products in this unprecedented battle against Covid-19. We picked up this need to disinfect surfaces in our consumer work and decided to quickly introduce it in the market.  This has been possible only due to ITC’s research and development capabilities and strengths in innovation and distribution. The innovative Savlon Surface Disinfectant spray introduces a hassle-free and convenient way to effectively clean hard and soft frequently touched surfaces. Disinfecting homes and surfaces will continue to be a critical need hereon and a zero-contact disinfectant like Savlon Surface Disinfectant Spray, which does not need a subsequent wipe down, will definitely help prevent transfer of disease-causing germs. The development and the subsequent launch across India in a short period of time, is a testament to innovative and passionate teams of ITC, working round the clock in this fight against the virus.”

The Savlon Surface Disinfectant Spray is the second consecutive launch by Savlon during the lockdown period, the first being Savlon’s advanced hand sanitiser Savlon Hexa for quick and persistent action.

Savlon Surface Disinfectant Spray is available in a spray pack of 170g priced at Rs 159. It is being rolled out across retail channels and online platforms throughout the country.

Info@BestMediaInfo.com