The Q India, the Hindi general entertainment channel targeting the youth of India, has announced the addition of Senior Sales Executive Samichi Saluja to bolster its growth in North India.
Saluja will report to Krishna Menon, Chief Revenue Officer for The Q India, and will be responsible for increasing ad sales across television, digital and mobile distribution platforms.
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Saluja will join the company as Associate Vice-President / Head, North. Saluja previously held positions as Regional Head at Disney India and Senior Manager at Idea Cellular. She has experience in all aspects of ad sales, including strategic business development and CRM management.
The Q India has continued to grow the reach of its leading Hindi language channel featuring India’s top digital creators and influencers. Current distribution partners include Tata Sky, Airtel DTH, MSOs, Airtel Xstream, JioTV, Zee5, MX Player, Jio FTH and Dish Watcho.
Menon said, “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Samichi onto our senior leadership team. Samichi has a proven track record of growing TV and mobile businesses in the region. She’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young Indians aged 20-30 years old.”