Guess Watches has welcomed back Jennifer Lopez as its #GUESSGirl and face of the brand.
The campaign art directed by Paul Marciano, Chief Creative Officer of Guess, and shot through the lens of photographer Tatiana Gerusova in Santa Monica, highlights the striking collection that gives prominence to Jennifer’s exquisiteness and charisma.
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The primary lifestyle image features Jennifer Lopez wearing the new version of the iconic Lady Frontier featuring mirror dial details with a holographic ombre look. The new iridescent plating offers luminous colours which reflect when seen from different angles, taking a rainbow effect. This signature timepiece offers a 40mm case adorned with 108 stones in variations of gold, silver, white, black and gold. The eccentric combination promises to deliver the season’s perfect statement pick for casual as well as party wear.
Jennifer Lopez said, “Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the ’60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.”
Paul Marciano said, “I am thrilled to welcome Jennifer back for a second campaign with Guess and Marciano. Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a Guess Girl is — confident, sensual and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.”
Adi Shroff, COO, AP Group India, said, “As a market, India stands with great potential and having JLo as the face of our brand gives this global association a considerate push! Indian audience is smart and edgy, they look up to fashion icons like JLo and try to inherit their persona. This collection line focuses on our incredible styles such as Lady Frontier, Phoneix, Nova, Supernova and Sugar, which will add value to our Indian style quotient. The collection will be soon out in all leading outlets in India.”
Introduced in 1983, Guess Watches is designed to appeal to young, fashion-driven consumers around the globe. While women can choose from a range of fashion-trendy and chic timepieces, men have timepieces inspired by technology, design, and materials on offer.