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#FightingCoronavirus: Ashiana Housing tweaks logo to pay tribute to medical fraternity for their efforts to treat Covid-19 patients

The baseline of the logo reads ‘Stay Home. Stay Safe.’, urging the public to support the efforts of the medical fraternity by maintaining social distance

Ashiana Housing Ltd., which deals in developing concept homes in India, shared a tweaked version of its logo to showcase the company’s solidarity and pay a tribute to the medical fraternity who have been persistent in their efforts to treat the Covid-19 affected patients.

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Ashiana Housing Ltd. has altered its logo for 21 days of ongoing lockdown in India. While the original logo has a mother protectively holding her child, the altered one shows a person in scrubs (to represent medical fraternity) holding the nation protectively. The new logo was inspired by the trending image that caught the nation’s attention a few days back, which is a true indication of the current times. A further tweak in the baseline reads, ‘Stay Home. Stay Safe.’ urging the public to support the efforts of the medical fraternity by maintaining social distance.

Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd., said, “While the world is reeling under the Covid-19 attack, the doctors and nurses at the frontline are leaving no stone unturned to ensure all of us are triumphant against this battle with the deadly virus. It is commendable how they put their own lives at risk to save the nation and we at Ashiana Housing Ltd. are proud of them beyond words. We also express our gratitude to the families of the medical fraternity and all the frontline workers, in our case our maintenance staff, who support them through this challenging phase. Since we cannot encapsulate our appreciation and gratefulness in words, Ashiana Housing Ltd. has decided to alter the brand’s logo for the next 21 days as a tribute to the medical fraternity.”

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