Publicis Groupe India has announced the creation of ‘Publicis In-Motion’, its specialist entity focusing on building brand salience and creating experiences and a strong engagement with consumers, while they are quite literally, on the move.
The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and will be powered by data and tech-enabled insights to deliver execution at scale across the Groupe.
Praveen Kumar Vadhera has been onboarded in the newly created role of Head of Publicis In-Motion, South Asia. In this role, all the teams in Arc Worldwide, Solutions and Ecosys will report to him and he will work closely with Sejal Shah, Head of Publicis Media Exchange and the Executive Sponsor on Ecosys.
Vadhera comes with over 25 years of experience across brand building, out-of-home, technology, shopper marketing and experiential brand intervention, and has held leadership positions across key networks including WPP and Omnicom. He joins Publicis Groupe from Interspace Solutions, where he was the CEO. During his stint at Interspace, an entrepreneurial venture, he was deep-rooted in delivering bespoke media-agnostic business solutions for brands.
Prior to joining Interspace, Vadhera spent 14 years with the WPP group from 2001 as Country Head RMG David with a mandate to expand the Ogilvy Group OOH offering moving onto Bates Chi and Partners' 141 Wall Street heading the Retail, Shopper, Experiential and OOH function.
Over the years, Vadhera has worked with brands like P&G, Colgate Palmolive, Vodafone, Reebok, Fiat, Samsung, Unilever, Star Network, Idea Cellular, GSK, amongst others.
Shah said, “With fragmenting consumer attention and reducing attention spans, there is a growing need to connect with consumers at every touch-point in an engaging manner. With the strength of 150 people and capabilities spanning across activation, shopper marketing, retail design and strategy, OOH and ambient marketing, without doubt Publicis In-Motion will provide our clients unmatched ambient and experiential capabilities. And Praveen brings in excellent and demonstrated credentials across this entire gamut of services. Delighted to have him on board”
Anupriya Acharya, CEO, Publicis Groupe, South Asia, added, “ Publicis In-Motion is an effort to make our ‘Power of One’ offering even more impactful and substantive for our clients where they can leverage all experiential capabilities at one go. We have highly specialised teams under each capability but the synergised structure will make it simpler and speedier for the clients to leverage it. We expect much momentum in this space as clients move to create more impactful engagements with their customers on the ground.”
Vadhera said, “Am very delighted to join Publicis Groupe at a time when there is so much momentum and an amazing diversity of skills across creative, tech and media. I look forward to working closely with the different teams across the Groupe and leveraging their expertise and creating synergies across domains in strengthening current and creating new offerings in Publicis In-Motion.”