OnePlus, the global technology company announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new role, Narayan will be responsible for elevating the brand’s position by spearheading the marketing strategy with the aim of establishing a deeper connection and increasing the brand salience with the Indian consumer.
Narayan will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India. He will play a crucial role in strengthening OnePlus’ brand positioning, media and creative strategies, along with its community culture and engagement.
Prior to joining OnePlus, Narayan was the Marketing Head for the Indian subcontinent at Daniel Wellington, where he launched the brand in India and created an omnichannel marketing strategy. Narayan also worked as Head of Brand Story at Reliance Jio and was an integral part of Nike’s marketing team, wherein he contributed immensely towards creating global and regional brand campaigns to bring alive the spirit of the iconic sports brand in India.
He is an alumnus of the MIT School of Business, Pune, and holds a degree in advertising and PR from the Welingkar Institute of Management, Mumbai. Narayan was a professional cricketer during his early days and continues to be passionate about sport and fitness.