Kamal Haasan, Banijay Asia and Turmeric Media come together to create regional content

After developing successful business partnerships with six brands across genres, Banijay Asia has announced its collaboration with Turmeric Media Networks Private Limited and Kamal Haasan to produce content across screens and languages.

Combining the massive fan base of Kamal Haasan and Deepak Dhar’s expertise in content creation and production, the two parties will join forces to gain a strong foothold in the South. The partnership will also see the two entities come together to create long and short-form content across OTT and television.

“We wanted to partner with someone who knew the crux of the content creation and production business. Hence we were in a conversation with Deepak for a while now. With his extensive knowledge in the field, we could see the potential of venturing into a new space of creating regional content in India with Banijay Asia. His understanding of the craft and network has been invaluable in making it a reality. We are excited to collaborate with them to create revolutionary content across all screens and languages,” said Kamal Haasan.

Deepak Dhar

Deepak Dhar, CEO and Founder of Banijay Asia, said, “In less than two years, we have created content across genres, which has been widely accepted by the viewers. With this partnership, we are confident we will be able to create material that will suffice demands and is appreciated by vast audiences. Along with the mainstream market, we would also like to target the regional base, creating ground-breaking titles for the masses. We at Banijay Asia are proud to have partnered with a personality like Kamal Haasan, who has been a part of our industry for close to 60 years.”

R.Mahendran, Founder, Turmeric Media, said, “We are so excited to partner with Banijay Asia. Deepak has an unblemished record of creating success out of many new initiatives in the content space. This association is going to be no different. It is an honour for us to showcase Kamal Haasan’s expertise in the entertainment business. We are confident that this team shall conjure up some brilliant content that will keep the viewers ‘spellbound’.”

Banijay Group, a content producer and distributor, entered the Indian and South East Asian market in 2018.

Turmeric Media was formed in the year 2016 with a vision to identify content and talent that fulfils two criteria: 1) Creative Excellence 2) Commercial Viablilty.

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