HiveMinds has announced the appointment of Deepti Bhadauria as Chief Strategy Officer. She will report to the founder and CEO, Jyothirmayee JT, and will be based in Bengaluru with all-India responsibility.
Bhadauria comes with 16 years of marketing experience across FMCG, media and start-ups. Prior to joining HiveMinds, she was heading the marketing function at Portea home healthcare. She has worked in companies such as HUL, Hindustan Times and Vodafone, and has led marketing at fashion startups such as Limeroad and Voonik.
Commenting on her new role, Bhadauria said, “I was one of the clients of HiveMinds and I was truly impressed with the pace, domain knowledge and the agility of the team in delivering growth mandates. I am excited now to be part of the team and look forward to working with Jyothirmayee JT, who is one of the best minds in the digital marketing domain in India.”
Jyothirmayee JT said, “Over the last nine years, we’ve successfully worked with many esteemed clients such as Marico, Big Basket, Domino’s, 1Mg, etc., and are now ready for the next phase of growth through diverse clients across India and UAE. Deepti has joined us to drive our expansion, client strategy and service quality. Her experience in brand management, ATL, BTL advertising and creating digital-first brands will help us deliver end-to-end marketing solutions for our clients.”
Sam Balsara, Chairman and Managing Director, Madison World, said, “We’re happy to have Deepti on board. Her appointment has strengthened the leadership team at HiveMinds and is in line with our expansion plans across clients in FMCG, Media and Fintech.”
HiveMinds is a Bengaluru-based full service digital marketing agency and consultancy with specialisation in search, display and programmatic buying. The agency provides social media management, creative content, digital PR, analytics and strategic consulting. The company owns unique technology, tools and date analytics methodologies that enable it to deliver outstanding results to its clients. The agency works with clients such as Dominos, Marico, Big Basket, Cure.fit, 1Mg, Mobikwik and many others. HiveMinds is a unit of Madison World which through its 11 companies served last year, as many as 500 advertisers.