Youva unveils new brand identity

Youva, the domestic stationery brand from the house of Navneet Education Limited, underwent a brand refresh, including a new logo and tagline — Think. Create.

Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth, and committing to enabling and inspiring the youth to be thinkers and creators.

The new identity believes in creation as a force which has been residing in every individual. The new brand identity aims to create a sharp, distinct positioning as well as a visual language to strengthen Youva’s presence among the youth and in the retail ecosystem. The new changes signify a greater synchronisation within its paper and non-paper stationery ranges in terms of innovating and resonating with the youth of today.

On the design level, the brand logo has an innovative design language derived from the nucleus, the source and inspiration of creation. The nucleus is a source of all creativity, signifying energy and dynamism. It is the core of Youva’s brand.

Abhijit Sanyal

Abhijit Sanyal, Chief Strategy Officer, Youva, said, “We believe the youth are the foundation of our future and we want to motivate them to be creators. Every Youva product resonates with the ideology, passion, and enthusiasm of young India. I am extremely delighted to be a part of the rebranding journey and believe that this will lay the roadmap for the brand to reach great heights.”

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