Smartphone brand Vivo has launched its first phone for 2020, the S1 Pro, with a creative campaign starring Sara Ali Khan.
The S1 Pro is an uber stylish phone with a unique diamond-shaped camera panel. The design is inspired from fine jewellery and royal palaces, breaking away from the conventional squares and circles. With trendsetting looks accentuated by a unique diamond-shaped camera panel at the back, the S1Pro is the ultimate style icon. It is available in three chic colours — dreamy white, jazzy blue and mystic black.
The campaign conceptualised and executed by BBH India consists of four teaser films and a TVC cum digital film. The films starring actor and singer Prit Kamani along with brand ambassador Sara Ali Khan bring to fore S1 Pro’s stylish design with its avant-garde camera.
The S1 Pro features a 16.20cm (6.38inch) Super AMOLED display with a 90% screen-to-body ratio, 4,500mAh battery with 18W Dual Engine fast charging technology. For photography, The S1Pro’s main camera delivers 48MP super clarity, an 8MP camera that covers wide-angle and 2MP cameras each for macro and Bokeh needs for almost every scene to help you capture it all with ease. S1Pro’s EIS gives you Ultra steady videos. Don’t worry about shaky hands and capture life around you with ease.
Nipun Marya, Director, Brand Strategy, Vivo India, said, “We are pleased with our partnership with BBH, who have been able to showcase the product USPs effectively through this creative campaign. The S1Pro, our second edition to the style focussed S-series, offers industry leading camera features with trendsetting looks that come out alive with Sara as the face of the product. Just like our previous campaign, we are confident that this campaign too will connect with our audience well.”
Vasudha Misra, ECD, BBH Delhi, added, “The thought behind the film is — don’t be square. The film illustrates this by exaggerating the unique camera design of the phone that looks like a Rhombus, in sharp contrast to the square designs that are in the market. And does so in a fun and musical manner.”
Agency: BBH India
Chief Creative Officer & Managing Partner: Russell Barrett
CEO & Managing Partner: Subhash Kamath
Managing Director: Arvind Krishnan
Head of Strategy and Managing Partner: Sanjay Sharma
Executive Creative Director: Vasudha Misra
Creative Partner (COPY): Ttarangg Manoj
Creative Partner (ART): Rodrigues Robert
Jr. Creative Partner (ART): Aastha Gupta
Business Director: Rajat Pandey
Business Partner: Sankalp Anand
Production House: Crazy Few Films
Producers: Urfi Kazmi and Viraj Gawas
Director: Anupam Mishra
DOP: Mitesh Mirchandani
Associate Producer: Sunny Shah
Line Production: Ajit Singh
Sound Engineer: Tilak Goswami
Post Producer: Do it on Post
Assistant Director: Prateek Sapra
Director Assistant: Edul Govadia