The Social Street has announced the inclusion of The Blank Canvas, its new division designed to provide integrated outdoor services.
Led by President Nitin Rastogi, The Blank Canvas has been conceptualised with a thought of bringing true integration in campaigns, understanding brand requirements and helping them create a consumer connect through every phase of the consumer journey by offering innovative, focused and integrated cross-channel solutions.
Based in The Social Street’s Mumbai office, the division has already started working on projects for brands, including Aditya Birla Capital, Disney Consumer Products, ITC, Goldmedal Switches & Systems and Bandhan Bank.
Pratap Bose, Founding Partner & Chairman, The Social Street, said, “I have known and worked with Nitin for many years now. He has been instrumental in developing and delivering some unique and engaging experiences for consumers that go beyond the traditional OOH space. With new opportunities opening up, I am confident that Nitin and his team will go a long way in developing new channels and collaborations to enhance our business offering and drive the industry to new heights.”
Rastogi said, “We’ve crafted ‘The Blank Canvas’ to be a nimble, versatile and brave agency that breaks the mould and explores integration in the truest sense. In today’s scenario, every media is competing to get consumer’s attention. We believe that it should be a cohesive approach, working towards being inclusive rather than intrusive, focussing on the experience to the customer. One-way communication is a thing of the past, digital, interactive communication is where we are headed— so it’s time for us to revisit our approach and be truly integrated.
“We are working on some really innovative projects and soon we’ll be coming up with some great work. I’m really enthused about leading such a young team of professionals to create something new.”
The Social Street’s services are designed to offer an integrated yet seamless solution across the communications continuum, including retail, shopper, out of home, events, promotions, activations, youth, sports marketing, media, digital, content and creative consultancy.