Former Head of Marketing of Network18 Digital Sangeetha Aiyer has joined NBC Universal India as Head of Marketing. She will be responsible for the marketing, digital and promotional strategy of Universal Pictures theatrical products in India.
In her new role, she will develop the cohesive strategy for the studio’s IPs and premium products in India working in tandem with the international marketing team and other functional heads in India to ensure the strategic direction of the studio’s releases is successfully implemented.
With a career spanning over 19 years, Aiyer is an experienced marketing and content professional with comprehensive experience across industries. She has been instrumental in building media brands on both linear and non-linear platforms, ranging from FM radio, Youth, News, Factual and Lifestyle channels.
Prior to Network18 Digital, Aiyer has had a long and fruitful association with AETN18 (JV between A+E Networks and TV18) for over 8 years. As one of the founding team leads, she has played a significant role in spearheading the growth strategy for the JV, specifically the brands History TV18 and FYI TV18 on linear and social platforms.
She has also worked with Times Network, Star Network, Reliance Big FM, Arvind Brands and Ambience Publicis.