Lex Sportel launches 1Sports but barred by Delhi HC for using brand DSport

After the partnership between Discovery Communications and Gurgaon-based Lex Sportel Vision for running Discovery’s sports channel DSport broke earlier this month, the later announced the launch of its sports programming repertoire on its channel 1Sports — a premium sports channel offering for Indian sports fans.

But Lex Sportel will not be able to use the brand DSport in any manner until further orders of Delhi High Court.

According to a press statement from Lex Sportel, 1Sports will continue bringing to the Indian audience a bouquet of high-quality sporting action with the best quality broadcast.

Lex Sportel MD RC Venkateish said, “As Lex Sportel, we have been bringing the best of quality sporting action to the Indian sports fans. 1Sports will continue to bring the same properties as provided to fans earlier with a different brand name. We want to ensure that the fans continue to get the most out of their favourite sport on our channel.”

1Sports’ programming ranges across sports such as cricket, wrestling, football, golf, motorsports, tennis and contact sports among others. In football, 1Sports will be broadcasting the ongoing Hero I-League season. The 1Sports football roster also contains the likes of Coupe De France and Scottish Professional Football League. In golf, European Tour, The Open, PGA Championship, Hero Challenge, Australian Open, and several other Marquee properties under negotiations, Hero Indian Open & Hero Women’s Indian Open will be the key attractions.

Lex Sportel, known for bringing one of the best contact sport action in the country to the TV audiences with its own I.P. WIN Dangal Ke Soorma along with shows like WOS, ROH, NJPW, Bellator & Cage Warriors 1Sports, will be the only channel with a roster of six contact sport shows.

In addition, famous properties like Afghanistan Premier League, Pakistan Super League, and BPL, etc. have been part of Lex Sportel’s repertoire and Lex Sportel will endeavour to continue these relationships. & Everest Premier League in cricket will complete the existing programming portfolio for the channel.

Lex Sportel Vision, which in 2018 acquired the rights for the Nidahas Trophy India-Sri Lanka Bangladesh tri-series for its channel 1Sports, also qualified as one of the shortlisted bidders for the Global TV and Radio rights for the Sri Lanka Cricket Rights coming up shortly.

The channel is available across platforms around the country.

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