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Leo Burnett reinforces account management team in Mumbai

Ashima Mehra joins as Senior VP, Maninder Bali joins as Senior VP and Sarina Baretto as VP

(L-R) Ashima Mehra, Maninder Bali and Sarina Baretto

Leo Burnett India has strengthened its senior account management team with three new appointments in Mumbai — Ashima Mehra joined as Senior Vice-President (VP), Maninder Bali joined as Senior Vice-President and Sarina Baretto as Vice-President.

Mehra who joined Leo Burnett as Senior Vice-President brings in valuable perspective in advertising and marketing having worked on both the client side and with agencies. She led brands at Godfrey Phillips India and Reckitt Benckiser where she was spearheading the PO1 team for Dettol in 15 countries (developing markets). She played an instrumental role in drafting communication strategies for global brands such as Veet, Pepsi, Mountain Dew, Honda, Vodafone, Aditya Birla Group, MakeMyTrip, Tata AIG and Whirlpool.

Bali joined Burnett as Senior Vice President from Publicis Singapore, where he was the Regional Business Director on P&G's Safeguard global business. This is his second stint with Leo Burnett, previously Bali was Vice-President at Leo Burnett, Mumbai, where he led the agency’s marquee account McDonald’s, nationwide.

Baretto, who joined in as Vice-President, has helped steer brands across a wide spectrum of industries, including Zee Entertainment Network, Times of India, Femina, L’Oréal, Hotel Leela, Intercontinental, DHL, Polycab, Camlin, HDFC, IndianOil.

Dheeraj Sinha

Dheeraj Sinha Managing Director, India and Chief Strategy Officer, Leo Burnett South Asia, said, “Leo Burnett has had tremendous growth momentum which is reflected in both our new business wins and our stellar body of work. To keep up this momentum for the agency it is important to have a leadership team which echoes our new-age thinking and creative approach. I am thrilled to welcome Bali, Ashima and Sarina on board and I am confident that the energy and experience that each of them bring will translate in creating world-class work for our clients.”


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