MRUC (Media Research Users Council) today announced the release of full and complete data for IRS 2019Q3, this includes data for Andhra Pradesh.
In view of sample shortfall in Andhra Pradesh, MRUC had released IRS 2019Q3 data (on December 27, 2019) without Andhra Pradesh, as a result the industry had to refrain from comparative analysis and from publishing their all India numbers/rankings. With AP data also updated in Q32019, IRS users will now be able to publish their all India numbers, and trend studies with previous two quarters of IRS 2019.
The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019.
Dainik Jagran remained the No. 1 daily despite a significant drop in its average issue readership while The Times of India topped English dailies. Malayala Manorama remained the largest read regional daily in the country.
Average Issue Readership (AIR) in 000s in 2019
|
Publication
|
Q1
|
Q2
|
Q3
|
Change over Q2
|
Change over Q1
|
|
Dainik Jagran (Main)
|
20256
|
18146
|
17496
|
-3.58%
|
-13.63%
|
|
Dainik Bhaskar (Main)
|
15405
|
15333
|
15426
|
0.61%
|
0.14%
|
|
Hindustan (Main)
|
18422
|
15716
|
14563
|
-7.34%
|
-20.95%
|
|
Amar Ujala (Main)
|
10184
|
10163
|
9694
|
-4.61%
|
-4.81%
|
|
Malayala Manorama (Daily)
|
9776
|
9623
|
8981
|
-6.67%
|
-8.13%
|
|
Daily Thanthi
|
6572
|
6874
|
7198
|
4.71%
|
9.53%
|
|
Rajasthan Patrika (Main)
|
7546
|
7231
|
6785
|
-6.17%
|
-10.08%
|
|
Lokmat (Main)
|
6083
|
6063
|
6231
|
2.77%
|
2.43%
|
|
The Times Of India (Main)
|
5645
|
5789
|
5821
|
0.55%
|
3.12%
|
|
Eenadu
|
6723
|
5973
|
5313
|
-11.05%
|
-20.97%
|
|
Total
|
106612
|
100911
|
97508
|
-3.37%
|
-8.54%
|
Total Readership (TR) in 000s in 2019
|
Publication
|
Q1
|
Q2
|
Q3
|
Change over Q2
|
Change over Q1
|
|
Dainik Jagran (Main)
|
73673
|
72559
|
70430
|
-2.93%
|
-4.40%
|
|
Dainik Bhaskar (Main)
|
51413
|
52111
|
52622
|
0.98%
|
2.35%
|
|
Hindustan (Main)
|
54696
|
52866
|
51308
|
-2.95%
|
-6.19%
|
|
Amar Ujala (Main)
|
47645
|
47066
|
44797
|
-4.82%
|
-5.98%
|
|
Malayala Manorama (Daily)
|
17480
|
18091
|
17849
|
-1.34%
|
2.11%
|
|
Daily Thanthi
|
24054
|
24916
|
25758
|
3.38%
|
7.08%
|
|
Rajasthan Patrika (Main)
|
18040
|
17816
|
17476
|
-1.91%
|
-3.13%
|
|
Lokmat (Main)
|
19702
|
20443
|
21765
|
6.47%
|
10.47%
|
|
The Times Of India (Main)
|
15234
|
16126
|
16986
|
5.33%
|
11.50%
|
|
Eenadu
|
15674
|
14326
|
12891
|
-10.02%
|
-17.76%
|
|
Total
|
337611
|
336320
|
331882
|
-1.32%
|
-1.70%
|
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