In a first, Lex Sportel and Hero Motocorp bring Dakar Rally to Indian television

Lex Sportel has partnered with Hero MotoCorp, the manufacturer of motorcycles and scooters, for the exclusive broadcast of the Dakar Rally in India on DSport Channel.

Motorsports enthusiasts in India are now getting a chance to catch a 30-minute daily highlights package on DSport at 10.30 pm everyday between January 11 and 17, as well as two weekly highlights. Hero Motocorp is the title broadcast sponsor.

R C Venkateish, MD, Lex Sportel, said, “We are delighted to have Hero MotoCorp as our Title Broadcast Partner, and this association has enabled us to bring the Dakar Rally to motorsports fans in India. This is the world’s most grueling rally raid and I am sure this broadcast will go a long way in building a new fan base in the country by providing them access to Dakar action.”

Hero MotoSports Team Rally — the motorsports team of Hero MotoCorp — has become a flag-bearer of Indian Motorsports in the global arena, since its formation in 2016. The team has registered impressive performances across the globe and has been a regular participant at the Dakar Rally since 2017.

Hero MotoSports Team is participating in Dakar 2020 with four riders, a first — 2019 Pan Africa Rally winner Joaquim Rodrigues; Indian Ace rider CS Santosh; Former World Rally Champion Paulo Goncalves and the latest addition Sebastian Buhler (who replaced the injured Oriol Mena).

More than 550 competitors covering nearly 7900 kms of varying terrain, including desert, canyons, dunes and mountains, throughout Saudi Arabia, are participating in the 42nd edition of the Dakar Rally.

The rally has completed the first week of this year’s edition and will commence Stage 7 of 12 overall stages on January 12, 2020.

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