Anupriya Acharya and David Guerrero are first two Heads of Jury for APAC Effies 2020

Effie Asia Pacific has introduced Anupriya Acharya, CEO of Publicis Groupe South Asia, and David Guerrero, Creative Chairman of BBDO Guerrero, as the first two Heads of Jury for the 2020 Awards Judging Committee.

As Heads of Jury, they will lead the jurors in reviewing entries from the region and honouring the best-in-class in marketing effectiveness.

Ranked among Fortune India’s Top 50 “Most Powerful Women in Business” consecutively in 2018 and 2019, and honoured by Forbes India as ‘W-Power’ Trailblazer in 2018, Acharya is an eminent marketing and advertising professional with 25 years of experience under her belt. Acharya joined Publicis Groupe in 2013 as Group CEO of ZenithOptimedia. She later went on to lead Publicis Media India from 2016. Prior to Publicis, she has held senior leadership positions with WPP in India and Aegis Media Singapore.

Acharya has served as a jury member on several key media industry awards in the region. She is also actively involved with AAAI (Advertising Agencies Association of India) and an Independent Director on the Board of DB Corp, the largest newspaper group in India.

Acharya said, "Effies is the most recognised accolade that champions marketing effectiveness for the longest time — some of the best work gets celebrated here. I am honoured as well as excited to be appointed as a Head of Jury for the APAC Effies. I am sure we will get to see some incredible work from all around the region."

Guerrero has won Grand Prix for both Creativity and Effectiveness for clients, including Pepsi, P&G and the Philippine Department of Tourism. He has also won hundreds of international and local awards and judged at many prestigious award shows. He holds the distinction of being the first from South-East Asia to be appointed as a Jury President at the Cannes Lions Festival.

After starting his career in London, Guerrero spent five years in Hong Kong and then moved to Manila. In 1998 he founded BBDO Guerrero, after just 10 years in the business. Under his leadership, the agency has consistently been one of the most awarded agencies in the region. At the start of 2020, Guerrero was re-elected Chairman of the Association of Accredited Advertising Agencies Philippines (4As), which represents all the leading advertising agencies in the country.

Guerrero said, “I believe that at the heart of effectiveness is creativity. So I am delighted to be able to help champion the most effective work in the region.”

The Effie Awards spotlights and celebrates ideas that work and contribute to a brand’s success. The award continues to inspire and champion excellence in marketing communications.

The Awards Judging Committee, comprising representatives from agencies, client-side marketers and brands will be introduced progressively in the coming weeks. The first group of jurors has been unveiled at http://bit.ly/jury2020. The latest updates on the competition may be accessed via the awards website at www.apaceffie.com.

The Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effies aims to lead, inspire and champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.

The Effie Effectiveness Index identifies and ranks the marketing industry’s most effective advertisers, agencies and brands by analysing finalist and winner data from Effie Worldwide competitions.

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