Star Movies launches gamification model that brings TV and Twitter together

Movie channel Star Movies has launched #StarMoviesPlayAt7 on Twitter to enhance consumer experience. Starting December 16 at 7 pm, consumers can watch blockbuster Hollywood content on the channel and engage on the platform to win exciting prizes.

Anuradha Aggarwal

Anuradha Aggarwal, Head, Infotainment, English and Kids, Star India, said, “Star Movies brings the best of the Hollywood to our audience and we’ve always loved to share our passion for movies with the larger communities in unique and engaging ways. Play at 7 is one such initiative where we bring together TV and Twitter through a unique consumer engagement model, which is a first for the category. We hope that the audience will play this game and have fun while watching the movies that they love on Star Movies.”

Every day between 7pm and 9pm, while watching movies on Star Movies, viewers can play seven unique games that will be showcased on Star Movies from December 16. To participate, all they need to do is tweet the correct answers to @StarMoviesIndia using #StarMoviesPlayAt7. The faster you answer correctly, the better is your overall average time and better is your chance to win. The experience will be complemented by a real-time leaderboard on the @StarMoviesIndia Twitter handle where everyone can see their daily and weekly progress. Top five players every week get an opportunity to win some exciting prizes and viewers will have fun playing the game every day. There will be 50 daily winners.

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