Oberoi Hotels appoints Mirum India for Marketing Cloud Services

East Indian Hotels Limited has appointed digital solutions agency Mirum India, which is part of WPP network, for providing Marketing Cloud services.

The hospitality industry is looking for efficient ways to communicate with its customers. EIH has selected Salesforce Marketing Cloud platform to ensure seamless user experience through relevant communication for the right target audience and customers.

Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP. Mirum India will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with marketing automation platform.

Hareesh Tibrewala, Joint CEO, Mirum India, says, “We are proud to be associated with one of the leading and internationally acclaimed names in the hospitality industry, The Oberoi Group. We are confident of implementing a seamless marketing automation system to address the customer needs, with our Salesforce platform expertise. We believe an integrated MarTech solution will support and positively impact the Group’s customer communication and engagement needs.”

The Oberoi Group, a leading hospitality group in India, operates hotels and cruisers in five countries under the luxury 'Oberoi' and five-star 'Trident' brands. East Indian Hotels Limited is the flagship company of The Oberoi Group.

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