Esports company Nodwin Gaming and MTV have partnered to bring quality esports content to the masses.
The move by Nodwin Gaming and MTV comes in as a big leap towards mainstreaming esports and taking it to the general audience. The recent boom in the number of esports players and professional tournaments in the country have served as the perfect setup for this monumental partnership.
MTV India’s latest offering “Esports Mania” encompasses a variety of shows that will go on air this December.
Ferzad Palia, Head- Youth, Music and English Entertainment, Viacom18, said, “At MTV we are always looking for new offerings for the young Indian and esports as a category has been gaining popularity with our audiences. In Nodwin Gaming, we have found partners who are already doing ground-breaking work in the space of gaming and we are glad to bring in the next wave of growth for esports in India.”
Akshat Rathee, Founder and CEO, Nodwin Gaming, commented, “We are delighted that esports has found a fitting destination on Indian television with MTV joining hands with us. With our property Esports Mania, we believe we can showcase the best of esports to the television audience. TV goes a long way in furthering the consumer connect of our nascent sport and our approach of curated programming for the MTV viewer is directed to make esports mainstream in India. In MTV, we at Nodwin Gaming have a partner which is the de-facto destination for youth in India.”
The Esports Mania line-up includes:
Esports Mania will also be available on Voot.