Music streaming app Gaana has announced its first batch of platform-exclusive line-up of podcasts and shows, including ‘Ummeed’ with Zakir Khan, ‘Confessions’ with Sunny Leone and ‘Life ki Ranneeti’ with Rannvijay Singha that will go live on Gaana this year itself. These are a part of the brand’s overarching vision to host the country’s widest and most diverse range of original audio content by the end of FY 2021.
The music streaming app is set to produce and launch over 50 shows and podcast originals by the end of FY21.
Commissioned by Gaana, produced by the hosts and syndicated from networks, the shows and podcasts in multiple languages span categories like comedy, Bollywood, devotional, news, kids, motivational, astrology, business, lifestyle and culture and self-help among others. Gaana currently hosts over 3000 diverse shows and podcasts in multiple languages, including ‘Cyrus Says’, ‘The Bhagavad Gita’, ‘Stories of Akbar Birabal’, KadhaiPodcast's PonniyinSelvan and ‘Paisa Vaisa’ among others.
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Prashan Agarwal
Prashan Agarwal, CEO, Gaana, said, “Shows and podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to the diversity of our audience. At Gaana, we have been investing steadily in this space, and have now taken it up a notch with our original shows and podcasts that would engage our users with interesting content that will inform, entertain and enthral them in more ways than one.”
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