Viacom18’s Colors will be back with its popular fiction franchise ‘Naagin’. This season is titled Naagin-Bhagya ka zehreela khel and the story revolves around Brinda and Nayantara, whose lives are intertwined due to their scarred past and that has a bearing on their future.
This mythical offering will witness a new ensemble star cast — Nia Sharma, Jasmine Bhasin, Vijayendra Kumeria, Sayantani Ghosh among others. Produced by Balaji Telefilms, presented by Odonil Zipper and powered by Boroplus Doodh kesar body lotion, Naagin Bhagya ka zehreela khel will premiere on Saturday, December 14, and will air every weekend at 8pm.
The fictional fantasy is based on Indian folklore which entails family drama, revenge, romance, and suspense with inconceivable twists. Love is the strongest emotion and it has a significant place in a Naagin’s life. An imperative part of our folklore has been the belief that if Naagin’s love is snatched away from her, she neither forgives nor forgets and surely returns with a vengeance.
Synergising mythological ancient beliefs and the modern-day fantasy series, Naagin- Bhagya ka zehreela khel will enchant viewers with a mysterious story that revolves around two women Brinda and Nayantara, their past which deeply affects their future and fate that brings them on crossroads. While Nayantara is filled with rage and waiting to seek revenge from everyone who hurt her parents, Brinda is a simple, genuine and kind girl who loves her family. As the story progresses, the audiences will ponder as to how a heartbroken Nayantara, daughter of a Naagin filled with rage, will seek her mother’s revenge.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18, said, “At Colors, we are extremely delighted to have a franchise that has been consistent in all forms be it the popularity, captivating storyline or endearing characters. We have a gamut of shows across genres, especially on weekends that have had a series of successful seasons and have connected so strongly with the audience. As far as Naagin is concerned, it is undoubtedly the most successful fantasy fiction property on television. Slotted at 8pm, the show will be back to enthral viewers and strengthen our weekend prime time viewing. A success story, this season too promises to be edgy and action-packed.” “We are extremely happy to partner with Odonil Zipper and Boroplus Doodh kesar body lotion as our sponsors for this season,” she added.
Commenting on the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “It’s always a proud moment to bring back a refreshing season of one of the most watched supernatural shows in India. For the upcoming season of Naagin, we have worked on some key aspect likes tweaking its pace, storytelling, casting and the graphics, making it more engaging than ever. Indian viewers continue to enjoy folklore as a genre, and with Naagin we present an unsettling story fuelled with thrill. It will be interesting to watch how Nayantara is filled with rage and waiting to spew venom on everyone who hurt her parents while Brinda who is innocent and unaware is tagged along Nayantara’s venomous journey.”
Producer Ekta Kapoor of Balaji Telefilms, said, “Over the years, Colors and Balaji have successfully created a strong line-up of fiction shows, Naagin being the most popular one. The show has become a brand in itself and we hope to continue receiving the same kind of love and support from our viewers. The season presents a compelling journey of Brinda and Nayantara and how their paths cross. Adding to the experience, the storyline will be backed by never-seen-before visual effects and graphics to allure the audience. I am delighted to have Nia Sharma (Brinda), Jasmin Bhasin (Nayantara) and Vijayendra Kumeria playing a pivotal role in the show.”
With Jasmin Bhasin, Nia Sharma, Vijayendra Kumeria and Sayantani Ghosh in the lead roles, the show also has Shaleen Bhanot, Supriya Shukla, Geetanjali Tikekar and Rakhi Vijan, who will be seen playing key roles.
Inspired by the famous memory game, Colors has introduced, ‘Bhagya ka khel’, where images of all actors across seasons will be used. Users are supposed to open one card and match the same with actors who have been a part of the same season. This should be done in a stipulated time frame. On matching the cards, either BTS videos or bytes of the cast will be played for the users. The game will be hosted on https://www.colorstv.com/in/ and can be played more than once.