Leayan Global Pvt. Ltd. has signed Bollywood actor Vicky Kaushal as the brand ambassador for its leading leather footwear brand Red Chief.
Manoj Gyanchandani, Managing Director, Leayan Global, said, “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”
Rahul Sharma, General Manager, Marketing, Leayan Global, added, “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’, which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”
Red Chief has been providing good quality, comfortable and stylish footwear for over 21 years now to its nationwide base of loyal customers. Today, Red Chief is available through 3000 plus multi-brand outlets, over 170 exclusive stores and all leading e-commerce platforms.