Veet enters male grooming segment with launch of Veet for Men

Veet, which deals in depilatory products, has forayed into the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled Bollywood actor Kartik Aaryan as the brand ambassador for Veet Men with the new campaign, #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.

Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, "Today’s modern men realise the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who want to remove body hair for a clean and smooth look. They also want to appear more desirable and are willing to put in the effort for it.”

According to a study done by InMobi, 60% young women in the age group of 18-24 years prefer to be with a man who removes body hair.

“With this insight, we see immense potential in the market and are excited to be entering this category and launching Veet Men Hair Removal Cream, specially made for men who are looking to embrace the clean and smooth look.

“We are also delighted to welcome Kartik Aaryan to the Veet family as the brand ambassador for this range. Kartik’s youth icon status will help us connect well with our target audience and we look forward to a great association,” Duhan added.

According to a report by ASSOCHAM, India’s male grooming industry is set to grow at an annual growth rate of about 45%. An independent survey conducted by InMobi reflects that not only men, but women also prefer men without body hair.

#FindYourSexy is a holistic, multi touchpoint campaign. The Veet for Men Hair Removal Cream takes five minutes to work and gives a long-lasting clean look with no risk of cuts or prickly stubble growing back. Two variants, Veet Men Normal and Veet Men Sensitive, are available in 25g, 50g and 100 g packs each.

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