TV News witnesses 2.5x surge in viewership on Ayodhya Verdict day

The day the Supreme Court delivered its verdict on the Ayodhya land dispute, TV news channels witnessed more than a 2.5x surge in their viewership. While Hindi news TV grew 2.5x, English news TV registered a 2.7x growth on November 9, 2019, when the apex court pronounced the historic judgement.

The long-awaited verdict also got the country glued to their television sets as the Hindi TV news genre saw a major uptick in viewership with most channels seeing an increase between 100% and 300%.

According to data released by BARC India for Week 46 (Nov 9-15, 2019) TG: HSM 15+, overall Hindi TV news impressions increased by 149% to 270287, from a 4-week average of 108424. The genre was led by Aaj Tak that witnessed about 4x growth in its viewership over the last 4-week average while ABP News and NDTV India grew about 3.5x.

English news:

Republic TV retained the top position among English news channels while India Today witnessed maximum surge in its viewership. India Today grew 3.5x on the verdict day compared with 4-week average.

According to the BARC India data for Week 46 (Nov 9-15, 2019) TG: All India AB M 22+, Republic TV had almost double the viewership of the No. 2 channel on the verdict day.

Info@BestMediaInfo.com