Times Prime, the subscription product by Times Internet, has partnered with online men's lifestyle brand MensXP’s Mud, a range of natural ingredients products created exclusively for men, which is 100% paraben and sulfate-free.
Times Prime subscribers can now get 50% off up to Rs 5,000 on MensXP Mud grooming products once every month and 40% off up to Rs 10,000 on lifestyle products such as clothing, footwear and accessories from MensXP Shop.
At an introductory price of Rs 999 only, Times Prime’s premium lifestyle membership now offers exclusive access to seven premium memberships that include Swiggy Super worth Rs 349, BigBasket BBstar membership worth Rs 599, Gourmet Passport by Dineout worth Rs 1499, Gaana+ by Gaana worth Rs 399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, FreshClub subscription worth Rs 399, and Oyo Wizard Blue worth Rs 499.
Vivek Jain, Business Head, Times Prime, said, “At Times Prime, our strategy has been to handpick premium benefits and experiences that our subscribers love. That’s exactly why we are excited to partner with MensXP, a brand that brings premium products made of natural ingredients to its customers.”
“MensXP Mud was born free from the toxic stereotype that ‘beauty’ is an antithesis to ‘masculinity’. We have consciously built MensXP Mud as a clean beauty brand for men to de-stigmatise male beauty. We look forward to serving Times Prime subscribers with a complete range of the finest quality men’s skin, hair and body care formulations that go beyond nature and tradition to offer them meticulously-crafted products for their skin and souls,” said Angad Bhatia, Founder, MensXP said.
Times Prime’s exclusive payment partnerships with HDFC Payzapp, HDFC Times Card and Times Points can be used to purchase the Times Prime membership at up to 50% discount. Customers can easily recover their membership fee within the first week and save up to Rs 60,000 every year.