Apparel and garment brand Bodycare International Ltd. has signed Bollywood actress-producer and entrepreneur Shilpa Shetty Kundra as the brand ambassador for its new range of anti-bacterial thermal wear.
The brand seeks to use Shilpa’s image of a new age woman to reach out to a wider range of customers as it introduces its stylish and comfortable range of anti-bacterial thermals in the Indian market.
Bodycare International Ltd. is a manufacturer and supplier of thermal apparels. The brand’s new range of anti-bacterial thermal wear is made of quilt knit technology and comes with silver based anti-bacterial technology that neutralises odour-causing bacteria and provides lasting freshness.
Through this new celebrity association, Bodycare International Ltd. aims to create a major splash in the growing thermal wear market in India.
Mithun Gupta, Director, Bodycare International Ltd., is confident the celebrity collaboration will enable the new product range find greater significance among consumers and help take the brand to the next level.
“Bodycare International Ltd. believes in persistent innovation and being the leader in the category, it is our prime responsibility to keep evolving and offering stylish yet comfortable products to our consumers. Our new range of anti-bacterial thermal wear is another manifestation of our resolve to create new path-breaking products for the consumers. It gives me great pride to have actress Shilpa Shetty Kundra as the brand ambassador of Bodycare International Ltd. We believe her persona of a new-age mother who is aware, confident and a strong advocate of health and fitness will resonate strongly with Indian mothers and drive them towards choosing body-friendly anti-bacterial thermals for their family,” said Mithun Gupta.
Shilpa is also an advocate of health and fitness and is also known for her strong advocacy of yoga as a way of life. Shilpa feels her association with Bodycare International Ltd. comes naturally as the brand promotes style, comfort as well as healthy wearing.
“I believe in associating with brands that share my sensibilities. Personally, Bodycare International Ltd. appealed to me because of their vision to bring a positive change to the apparel industry with innovative products. I especially admire the anti-bacterial range and the idea behind it. I can see this partnership growing to create new milestones in the future. I am looking forward to my journey with Bodycare International Ltd.,” said Shilpa Shetty Kundra about the association.
The brand shot a 360-degree media campaign for Bodycare Thermals with Shilpa. This campaign will be launched in the coming months.