Prestige Developers appoints Mirum for marketing automation services

Real estate developer Prestige Group has appointed Mirum, a digital marketing solutions agency, for providing marketing automation services.

Real estate is a high involvement category requiring the brand to constantly communicate with the buyer during the purchase cycle and during the after-sales cycle. A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience.

Mirum is a Salesforce Gold Consulting partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP. Mirum will be responsible for implementation of Salesforce Marketing Cloud, as well as for data collection and integration with SFMC.

Hareesh Tibrewala

Hareesh Tibrewala, Joint CEO, Mirum India, said, “Prestige Group is one of the most successful real-estate players and we are proud to partner in their marketing automation journey. With our 8+ years of Salesforce platform expertise, we are confident of implementing a seamless marketing automation system to address the customer needs. We believe that with this integrated MarTech solution in place, Prestige Group will see a positive impact on the customer engagement and an increased ROI on marketing spends.”

Since its establishment in 1986, the company has provided an unparalleled experience, with landmark malls on the lines of ‘The Forum’, large townships, tech parks, hotels, luxury villas, and SEZs.

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