Panaache Digital wins creative mandate for Aaksh Beverage's brand Aveon Cafe

Aveon Cafe has appointed Panaache Digital as their creative agency. Panaache Digital was successful in winning Aveon Café’s mandate after a thoroughly prepared pitch competing with several other agencies.

Panaache Digital will play a major role in developing the online presence of Aveon Cafe by communicating the concept of instant coffee that tastes the way you like and enhancing its credentials as a competitor to the market leaders in the instant coffee sector.

The market size of instant coffee has grown tremendously over time with increasing urbanization and changing lifestyle because of the convenience in preparing the beverage in a very short time. Almost a third of the Indian population comprises of young working adults making the country a favourable market for instant coffee retailers. Between all this chaos, Aveon Cafe has emerged as a brand with unique product philosophy. Aveon Cafe claims to be India’s only brand that blends the coffee according to the local taste of the region.

Prashant Sorte

Prashant Sorte, Director at Aveon Café, said, “We are looking forward to work with Panaache Digital’s extremely talented young minds. Aveon Café’s vision is to be in the hearts and minds of all the coffee lovers. We are socially conscientious and we take our social responsibilities with as much seriousness as our product responsibilities. Panaache Digital’s creative ideas resonated with the vision of our brand. We are very positive about this new partnership with Panaache

Digital, which will not only help us reach out to our existing customers but also help reach a larger gamut of potential consumers.”

Jhanvi Shah

Jhanvi Shah, Co-founder of Panaache Digital, said, “It gives me great pride to work with Aveon Café, solely because of the vision of their brand, which I think has a great future. Aveon Café, as a brand has a differentiated product offering and has the best blend for Indian taste buds and we want to leverage this to make the brand more successful.”

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