ITC’s fragrance brand Engage has announced the launch of its new range of fragrances with Bollywood actors Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit and Kartik and Tara embody the brand persona of Engage and its positioning of playful romance.
Engage has launched a new set of fragrances to augment the deodorant range with Intrigue and Spirit for Him and Her. Engage Intrigue for him and her is a melange of warm, seductive and sweet notes and Engage Spirit for him and her is an enticing combination of energetic, fresh and happy notes.
Kartik and Tara as Engage’s first brand ambassadors bring to life a magical irresistible moment of love and desire. The film is playful and weaves in the tease yet the passionate chemistry of young love.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, says, “ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. The brand has kept pace with the evolving needs of the consumers with its range of innovative offerings and experiences. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”
Tista Sen, Regional Creative Director, Wunderman Thompson, said, “Goodbyes are tough when love and a new fragrance linger on...this new spot captures what is truly the essence of a couple who are at the end of an evening out but make the moment of goodbye another expression that captures what being inseparable in love is all about. Moody and distinctive with a fresh appeal, the couple Kartik and Tara embody the playful chemistry which brand Engage is synonymous with. The poignant track adds another dimension and hits the sweet spot in this new launch of Engage Deo.”
Engage Inseparable range is available for Men and Women and comes in four new fresh fragrances — Engage Intrigue Man, Engage Intrigue Woman, Engage Spirit Man and Engage Spirit Woman.
Client: ITC’s Engage
Creative Agency: Wunderman Thompson
Senior VP & Managing Partner: Vijay Jacob Parakkal
VP: Soumya Chowdhury
Account Director: Sreemoyee Dutta
Regional Creative Director: Tista Sen
AVP & Senior Creative Director: Ashish Pathak
Senior VP: Chandni Kapur
Director: Anaam Mishra
Production House: Green Grass Film