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GroupM’s m/SIX wins Rs 300-crore media duties for Emami

The account was won following a multi-agency pitch. The scope entails the television buying and implementation responsibilities

m/SIX, a unit of Group M, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd., one of the leading and fastest growing personal care and healthcare companies in India, Emami  Agrotech Ltd., the edible oil & bio-diesel manufacturing company and Emami Cement Ltd., the cement arm of the Group. The account will be handled by the agency’s Mumbai and Kolkata offices and the scope entails the television buying and implementation responsibilities.

Harsh Agarwal

Harsh Agarwal, Director - Emami Limited, said, “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate.  We are confident that with the very dynamic and fast-changing media scenario, m/SIX with their global presence and wide experience & expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”

Prasanth Kumar

Speaking on the development, Prasanth Kumar, CEO GroupM South Asia, said, “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”

Saket Sinha

Saket Sinha, Sr. VP and Head of m/SIX India, said, “It’s a proud moment for m/SIX to receive the mandate for the Emami business. m/SIX has always stood for Media embedded in Strategy, Incubating partners for Xcceleration of Clients business and what makes us happy is that Emami was able to see the value we bring to accelerate their business.  Emami is our biggest client and we will do everything to ensure success of this prestigious mandate.”

With over 60 clients across various sectors, m/SIX current client base includes some of the famous brands like Abbott Healthcare, Bank of Baroda, Burger King, Harley Davidson, Toppr, USV Sebamed, Revv Cars, Veeba Foods, Frankfinn, Lovely Professional University among others.

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