DDB Mudra Group won the only Gold for India for its ‘Project Free Period’ done for J&J’s Stayfree at the Warc Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia. The agency created a provocative social initiative in India to drive genuine change in the lives of marginalised women.
The agency also pulled off a Bronze award for Puma’s Suede Gully.
McCann Worldgroup India won a Silver and a Bronze award for ‘The world's longest drive-through furniture catalogue’ for IKEA and ‘When family planning had a better plan’ for Bill & Melinda Gates Foundation, respectively.
Ogilvy India’s Truck Aasana for Castrol CRB won a Bronze award. It was also awarded Category Disruptor Special Award. The winners of the Special Awards share a prize fund of $5,000.
TBWA\ India won a Bronze award for ‘Blink to Speak’ done for NeuroGen Brain and Spine Institute’s Asha Ek Hope.
Now in their ninth year, the awards were judged by a highly experienced panel of 25 agency- and client- side experts, who selected 18 winning campaigns for global and local brands, which showcase Asia's smartest thinking of breakthrough marketing ideas.
Four Golds, six Silvers, eight Bronzes, as well as five Special Awards honouring specific areas of excellence, have been awarded. A Grand Prix was not awarded this year as no single paper met the standard required for this top honour.
India leads with six winning campaigns followed by China with four. Pakistan and Singapore have picked up two awards each; Indonesia, Malaysia, Philippines and Taiwan each won one award.
Commenting on the value of the Prize, jury chair, Frederique Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, said, "The biggest advantage of bringing together a collection of papers like this every year is the sheer variety that they offer strategists."
The winners of the WARC Prize for Asian Strategy 2019 are:
- Bridal Uniform · UN Women Pakistan · BBDO Pakistan · Pakistan
- Project Free Period · Stayfree · Johnson & Johnson Pvt Ltd · DDB Mudra Group · India
- Everyone is an Amazing Book · Amazon Prime Reading · Amazon China · McCann Worldgroup China · China + Customer Journey Special Award
- Colonel KI · KFC · Yum China · Mindshare China · China + Early Adopter Special Award
- The best gift for your child is a retirement plan for yourself · Income · NTUC Income· BBH Asia Pacific · Singapore
- Truck Art Childfinder · Berger Paints · BBDO Pakistan · Pakistan + Local Hero Special Award
- Break in case of life's little emergencies · KitKat · Nestlé · McCann Worldgroup Philippines · Philippines
- The world's longest drive-through furniture catalogue · IKEA · McCann Worldgroup India · India
- Mother's Love Express · illume · Wyeth · Ogilvy Taiwan · Taiwan
- Anything is better with KFC Golden Egg Crunch · KFC · QSR Stores Sdn Bhd · Ensemble Worldwide, Universal McCann · Malaysia
- Faces of the City · Coca-Cola · The Coca-Cola Company · McCann-Erickson Guangming Ltd Shanghai · China
- St Patrick's Day · Guinness · Diageo · iris Singapore · Singapore
- Blink to Speak · Asha Ek Hope · NeuroGen Brain and Spine Institute · TBWA\ India · India
- Truck Aasana · Castrol CRB · Castrol · Ogilvy · India + Category Disruptor Special Award
- When family planning had a better plan · Bill & Melinda Gates Foundation · McCann Worldgroup India · India
- Reinventing the Sneakerdrop · Nike · Mindshare China · China
- Bodybuilder · Pond's Men · Unilever · Ogilvy Singapore · Indonesia + Research Excellence Special Award
- Suede Gully · Puma · Puma Sports India Pvt Ltd · DDB Mudra Group · India