Aditya Roy Kapur is the face of Diesel's watches in India

Kick-starting the Holiday 2019 campaign, international lifestyle brand Diesel has announced Bollywood actor Aditya Roy Kapur as its latest celebrity ambassador for watches.

This collaboration will further amplify the brand’s proficiency in creating distinctive timepieces that take inspiration from military, denim and rock and roll.

Aditya Roy Kapur said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA ‘For Successful Living,’ – their watches and the new range of smart watches focus on individuality and self-expression. I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”

The Bollywood actor will be seen in an upcoming holiday campaign by Diesel, which will feature bolder-than ever, ’90s inspired, unique styles designed to stand out. The new collection will be available on diesel.com as well as in select department stores and at Diesel stores in India.

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