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MX Player lines up 20 new originals by March 2020

CEO Karan Bedi says collaboration is the key behind unparalleled penetration and a successful entertainment ecosystem

OTT platform MX Player, which is celebrating eight months of its success, has announced a series of 20 new original shows that they will be releasing till March 2020, making it 35 originals by the end of the business year.

MX player, which claims to have 1 billion downloads and 175 million active monthly subscribers, has climbed to the top in a record 250 days. MX Player provides an online streaming library of over 100,000 hours of licensed content, across 10 languages and an exciting slate of MX Original Series with genres ranging across drama, comedy, reality and romance.

Karan Bedi, CEO, MX Player, said they have collaborated with different platforms, content creators because of which MX Player has become successful in building an unparalleled ecosystem in India.

Bedi said “To bring alive our next slate of amazing originals, we have collaborated with writers and directors par excellence, a stellar talent pool of superlative performers and stories which are a class apart! With our scale and penetration that is unparalleled in India, we truly have succeeded in building an entertainment ecosystem with widespread appeal.”

Hosting one of the largest collections of premium content available for video on demand in India, the platform has 1,50,000 hours of “Everytainment”, including content from their partners such as SonyLiv, Applause, HoiChoi, SunNxt, TVF, Radio Mirchi, Dice Media and Arre among others.

Some of the properties for the year are Times of Music (which includes big names like Vishal-Shekhar, Salim-Sulaiman, Pyarelal-ji, Agnee, Amit Trivedi and Rajesh Roshan), Shaadi Fit, Call It Magic.

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