ITW Consulting appoints Deep Drona as Chief Business Officer

ITW Consulting, an affiliate of Global Sports Commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Deep Drona as Chief Business Officer.

Drona will be responsible to streamlining and creating synergy among all verticals of ITW to provide 360-degree solutions to our clientele. Additionally, he will be developing and implementing new IPs in the global market across sports and other business lines and assist ITW consulting management in achieving its next level milestones in National and International Markets.

“As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions of ITW. Deep’s incredible knowledge and experience will help us further streamline and provide 360 degree solutions to our clients. We have our expertise in sales, consulting, talent, events, content, sports media planning and buying, all under one entity. Further, we would like ITW establish its credentials as a complete sports, media and entertainment organisation. We see Deep with his rich experience in sports and entertainment to add to our vision and meet our aggressive plan to establish ITW as a leader and forefront player in the market,” says Bhairav Shanth, Co-Founder and Managing Director, ITW Consulting Pvt. Ltd.

Drona said, “I am excited to take up this role and explore newer possibilities. I look forward to working with the team to build and execute impactful strategies as I embark on this exciting journey. ITW is unique in terms of the services they offer, they are in an end-to-end company with solutions for clients offering sales and marketing opportunities across sports media and entertainment along with being the largest sellers and consultants on cricket rights. Besides this ITW Group Companies ITW Global, DOOH, Playworx Entertainment, MediaWorx, Catalyst also offer a world of opportunities for collaboration to pitch 360 to clients.”

With over two-and-a-half decades of experience, Drona joins ITW after a long and very successful stint at SPN India Pvt. Ltd. Earlier, he was cluster head Sales of all Sony Sports channels and Movie channels Max, Max-2, FTA- Sony WAH. Drona has led the sales launch initiatives of the sports cluster before the buyout of Ten Sports and the music channel Mix and the movie channels Max 2 and WAH. Deep has under his leadership successfully delivered the first 10 seasons of IPL, ICC Events and other marquee Indian cricket bilateral tours of South Africa, England, Australia and others. Fifa, World Cup’s, WWE, La Liga, Champions League and SeriaA were some more properties that were helmed during his stint at SPN.

Prior to SPN, he was with SABTNL where he set up sales operations and also launched successfully Sab TV. Nimbus Communication Pvt Ltd is where he began his TV career.

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