Colors Kannada to entertain audience with Bigg Boss Kannada season 7

Viacom18’s Colors Kannada will be back with reality show Bigg Boss Kannada season 7 from October 13 at 6 pm. This season, 17 celebrities from various walks of life will be lodged in the Bigg Boss house for 100 days.

The new season will be powered by Lifebuoy, and the special partners will be Levista Instant Coffee, Cera, Comfort & India Gate Basmati Rice along with associate sponsor Haier Refrigerator.

The grand opening of season 7 will premiere on Sunday, October 13, at 6pm; with subsequent episodes airing every day at 9pm.

Ravish Kumar, Head, Regional Entertainment, Viacom18, said, “At Colors Kannada we believe in reinventing the wheel of entertainment for our viewers, by showcasing content propositions and programming formats that keep them affixed to their television screens. The Bigg Boss franchise has an unprecedented popularity among reality shows, and Bigg Boss Kannada has ruled the roost in the Kannada television space. Complemented by the immense popularity of our fiction show line-up and the success of Kannadada Kotyadipathi, we’re committed to offering the best to our viewers yet again and surpassing the previous season in terms of quality content and advertiser interest through an immersive and enjoyable family-viewing experience.”

Parameshwar Bhat, Business Head, Kannada Entertainment Cluster, Viacom18, said, “Bigg Boss is a treasure trove of emotions and entertainment that goes beyond conventional reality television. Scaling up the production and presentation of the show, this season will witness an all-celebrity line-up from varying fields. Living under the Bigg Boss roof, housemates will find themselves in a variety of emotionally testing and physically challenging situations. With Sudeep resuming his mantle as the host, this season will introduce many unexpected twists and turns that will not only surprise the celebrities but viewers as well.”

Sudeep Kichcha said, “I have been associated with the show for the past six seasons and I am delighted to continue our very successful association for another gripping season. Week on week, I will test the housed celebrities’ grit mixed with the surprises planned in this season, I believe will make it the most explosive one yet.”

Abhishek Rege, CEO, Endemol Shine India, added, "Bigg Boss Kannada has entered its seventh season and that in itself is a testament to the commitment we have towards ensuring the content is fresh and engaging each season. The growing popularity of the show is evidence of the same. This season too will be an all-round family entertainer with unexpected twists and an interesting mix of contestants."

For viewers on the move, Colors Kannada will show Bigg Boss Kannada on Voot, Viacom18’s video-on-demand platform. Within hours of its on-air telecast, the show will be available on the app to ensure viewers do not miss a single moment from the new season. Additionally, Voot will be creating a host of interactive and digital only content pieces centered round Bigg Boss Kannada. While Voot Fryde will allow users to designate mini tasks for the housemates, Voot Wish allows the captain of the house to see what one of the contestants think about them. A third Voot Exclusive Video Vichaar will enable the viewers to share their views about Bigg Boss Kannada and upload it on Voot.

Reaching out to potential viewers in every nook and corner of the Kannada market, the channel has kicked off an extensive marketing and promotional campaign that combines strategic touch points including outdoor, on-air, on-ground, radio, print and digital.

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