Global marketing leader Ajay Kaul has reportedly joined DiDi Chuxing, a mobility/ride hailing company headquartered in Beijing. According to the industry sources, Kaul will be based in Silicon Valley, US, and will head the company’s paid marketing for international markets (outside China).
Before moving to DiDi Chuxing, Kaul was working as Chief Digital Officer, at Mahindra Holidays & Resorts India Limited.
With 25 years of experience, Kaul has an expertise in creating and scaling brands utilising digital and social media. He started his career in 1994 as a Project Specialist at Sprint International (Virginia, USA). In 1997 kaul joined Dell as Head of Marketing – America (SMB / Public Sector).
In June 2006, Kaul moved to Lenovo as Director, Worldwide Direct Response Marketing & Business Intelligence. Later on, in 2010, he was elevated to Executive Director, Global Marketing / Brand Communication and Analytics.
In 2014, Kaul was appointed as Director, Performance and Brand Marketing at Google where he spent also most two-and-a half years. From October 2016 he was associated with Mahindra Holidays & Resorts India Limited.