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Zee5 teams up with HockeyCurve Technology Labs to offer DCO, ad serving for programmatic campaigns

HockeyCurve will help Zee5 in faster creative development, customising user experiences through Artificial Intelligence-based creatives

Zee5, the ConTech brand, has teamed up with HockeyCurve Technology Labs to offer dynamic creative optimisation (DCO) and ad serving for their programmatic campaigns.

HockeyCurve will help Zee5 in faster creative development, customising user experiences through (AI) Artificial Intelligence-based creatives.

The DCO solution from HockeyCurve Technology Labs integrates easily with Zee5 to develop genre, show, episode-based ads in real time, thus increasing relevance for viewers. Through this solution, Zee5 will be able to set performance expectations from the creative and look at strategic ways of monetisation of their medium. Moreover, it will also empower them with insights drawn from real time data across key business performance indicators like new user acquisition, retention and subscription among others.

A Zee5 India spokesperson said, “We are excited to partner with HockeyCurve in making customer’s experience hyper-personalised and intuitive, while they continue to consume the best of content on Zee5. As India’s fastest growing ConTech brand, we will continue to invest in technology which helps elevate consumers content viewing experience on our platform. With 100,000+ hours of content across 12 languages, we want to democratise content viewing for all which can be accessed on Zee5 anytime, anywhere.”

Zee5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL). The platform brings together the best of Originals, Indian and international movies and TV shows, music, kids content, Cineplays, Live TV and health and lifestyle content all in one single destination.

HockeyCurve delivers customised, creative campaigns through its DCO technology. Only two years young, the company is a major in DCO services in India and the APAC region. Its end-to-end solution, easier and faster access to real time data, higher performance and scalability on business indicators helps OTT players achieve higher returns on investment for their marketing efforts.

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