Tonic Worldwide wins digital mandate for real estate major Hiranandani

Tonic Worldwide, the independent digital agency, has bagged the digital mandate for House of Hiranandani, the real estate company.

As part of its mandate, Tonic Worldwide will handle the social media presence, digital engagement, digital strategy and online reputation for House of Hiranandani. The account was won following a multi-agency pitch and will be handled from Tonic Worldwide's Mumbai office. The agency will also help House of Hiranandani leverage their online presence to identify leads among a diverse group of internet-savvy consumers and also execute multiple digital campaigns across the next few months to amplify House of Hiranandani’s brand and upcoming projects pan-India.

Chetan Asher

Chetan Asher, CEO, Tonic Worldwide, says, “We are extremely pleased to secure this mandate as it underlines our strong intent to develop our portfolio of real estate brands. House of Hiranandani has exemplified consistency and excellence in terms of their properties and we will translate these characteristics into a robust online presence for one of India’s most distinguished and acclaimed real estate firms.”

Speaking on the association, Prashin Jhobalia, Vice-President, Marketing Strategy, House of Hiranandani, says, “Today brand identities are created at an incredible pace in the digital sphere – new as well as established brands cannot ignore social media platforms in their bid to stay relevant to their audience. House of Hiranandani has been a pioneer in creating communities with its distinct architecture, construction techniques and customer friendly approach and we now want to create like-minded communities on digital platforms through digitised personal engagements and conversations. This connect with existing and prospective customers will be a continuous brand exercise to replicate the physical brand in the digital space. Through this partnership we look forward to achieve a strong digital identity that is synonymous with the existing identity of the brand.”

House of Hiranandani has a national presence with projects in Mumbai, Bengaluru, Chennai and Hyderabad, offering signature-styled neighbourhoods, which offer holistic living experiences to residents.

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