The Digital Street appoints Siddhant Mazumdar as its new COO

The Digital Street has appointed Siddhant Mazumdar as its new Chief Operating Officer. Mazumdar will work closely with Shrikant Menon, CEO and Managing Partner, to accelerate and drive the agency’s growth strategy and continued operational expansion plans.

In his new role, he will be charged with leading the strategy operations and will be instrumental in driving business development, creating new opportunities and experiences for the vertical as well The Digital Street’s clients across the board.

Menon said, “Sid brings with him a wealth of experience in the digital domain with both strategic thinking and operational excellence. Our shared belief in delivering platform agnostic communication solutions is at the centre of why The Digital Street exists as a partner to our clients. It is a sign of great intent and ambition for The Digital Street and I’m excited to have him on board.”

Mazumdar said, “I’m excited to join The Digital Street as this is a remarkably forward thinking agency that is built on a model worthy of the times we are in. Agencies can no longer afford to work in silos locked down by a single medium and in order to crack a winning campaign, we need to be able to produce for every touchpoint while keeping digital at the centre. This is why I feel I couldn’t have joined at a better time in the agency’s history as today The Digital Street has the ability to go beyond just pure play digital and also deliver everything from short/long format content to experiences, innovations to OOH — all under one roof!”

In a career spanning multiple departments at agencies and platforms, Mazumdar led operations on both sides of the business — creative and revenue. After starting off in OgilvyOne in 2007 as a copywriter, Mazumdar went on to serve as National Creative Director at Interactive Avenues, where he was responsible for shaping the creative product and run operations nationally. After spending more than a decade on the creative side, he moved to the business side at Vice media as the Sales Director, overseeing all branded content and events sales for Vice in India.

The Digital Street LLP is a subsidiary of The Social Street and has offices in Mumbai, Hyderabad and Bangalore. A full service communications partner across video, voice and text, The Digital Street’s clients include ITC Foods, ITC Personal Care, Axis Mutual Fund, Dolby, Exide, British Council, MTR Foods, HDFC Bank, Emami and more.

The Social Street is a full-services marketing and communications agency. A new-age digitally-driven organisation, The Social Street’s services are designed to offer an integrated yet seamless solution across the communications continuum including retail, shopper, out of home, events, promotions, activations, youth, sports marketing, media, digital, content and creative consultancy.

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