Mullen Lintas to lend creative expertise to Karur Vysya Bank

Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation.

Talking about the appointment of Mullen Lintas, P R Seshadri, CEO/Managing Director, Karur Vysya Bank Ltd., said, “Our engagement with customers has become digital. In today’s fast-paced life, it’s need of the hour. Today’s customers are looking for one-tap, paperless solutions to make their life hassle-free. It is with this intent that we have strengthened our digitised offerings. We believe Mullen Lintas will be the right partner in this transformative journey for us.”

Commenting on the win, Vikas Mehta, CEO, Mullen Lintas, said, “KVB is one of the best kept secrets of Indian banking. Its innovations in technology and digital can rival some of the best in the world. We are delighted they chose Mullen Lintas to help tell their story to the world. We are excited to work on the next chapter of building the next phase of legacy for this century-old institution.”

The account will be handled from the Bangalore office of Mullen Lintas.

Having its roots in Karur, in the state of Tamil Nadu, the bank has today spread its wings across the country with 782 branches, 1,644 ATMs across 20 states and 3 union territories. With advanced technological innovations, Karur Vysya Bank has been on a par with the new-age banks and modern banking making it a smart bank, rich in heritage.

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