Hungama Play enters into a strategic partnership with OnePlus

Video-on-demand platform Hungama Play, owned by Hungama Digital Media, has entered into a strategic partnership with global technology brand, OnePlus for its upcoming range of smart TVs.

 As a part of the association, Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content, short-format videos and original programming will be available to stream on the soon-to-be-launched OnePlus TV. The OnePlus TV is expected to deliver on premium image and sound quality, stunning exterior design and a curated streaming experience.

The association will allow OnePlus TV users seamless access to over 5,000 films in English, Hindi and regional languages, in addition to a vast catalogue of more than 1500 short films. The library includes 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more. In addition to this, users will be able to enjoy Hungama Originals – original shows that defy conventions and offer unique, brave new narratives.

Siddhartha Roy, COO, Hungama Digital Media, said, “Our aim at Hungama is to empower our users with an enriching experience that combines convenience with the power of choice. Our association with OnePlus will help us further strengthen our distribution network and allow us to engage with a large audience that seeks quality entertainment. At the same time, our presence on OnePlus TV will also allow the users to explore and enjoy our extensive content library.”

Vikas Agarwal, General Manager, OnePlus India, said, “We are very excited to launch our OnePlus TV with Hungama Play. With India as our biggest market, the OnePlus TV is a key step in creating an ecosystem for our users. This partnership will allow us to offer an unmatched collection of films, TV shows, short-format videos, along with a compelling catalogue of original shows and in turn, enhance the content viewing experience of all OnePlus TV users.”

Besides a web platform and apps on Google Playstore and Apple Store, Hungama Play has created multiple customer touchpoints through a robust distribution network. Users can stream content through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, ShareIt, Mi TV and other Android TVs.

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