Lifestyle brand, The Label Life, has announced the appointment of Padmasree Ramabhadran as Chief Business Officer.
Ramabhadran, who will spearhead all business operations, will be based in Mumbai and report to Preeta Sukhtankar, CEO and Founder of The Label Life.
Commenting on the new hire, Sukhtankar said, “We’re very happy to have Padmasree as a part of our team. As a lifestyle brand, we believe we have now crossed the first stage of gaining our customer's trust and having her shop with us repeatedly — Padmasree will help us take us to the next one and then the next."
Speaking about her new role, Ramabhadran said, “I’ve followed The Label Life’s growth closely and am excited to be a part of a highly committed and driven team. The next few months promise to be exciting — with many developments and bigger announcements.”
Ramabhadran is an alumnus of IIM Calcutta with over 13 years of experience in strategy, business planning and consumer insights. She has been with Star India for over eight years — a large part of which was with Hotstar. Prior to Star, she was with KPMG in consulting.
Taking ahead their brick-and-mortar expansion, The Label Life is opening a third store in Kolkata at Forum Mall. The company already has stores in Mumbai and Delhi and is strengthening their offline presence in 2019 by targeting more cities such as Bangalore, Hyderabad and Ahmedabad.
Speaking about the Kolkata store, Sukhtankar says, "The brand has a large customer base in this city and we have been witness to that with earlier pop-ups as well as understand the need, specially in that city with the need to ‘touch and feel’ the product. Moreover we have a great partner in Forum and our largest store yet so we are guaranteed a great customer experience especially for our repeat customer."