Eros Now, a premier Indian OTT entertainment platform, has inked a strategic deal with OnePlus, the global technology brand, to stream movies and other programming on OnePlus TV in India.
The expansion will bring an extensive library of Bollywood and programming content from Eros Now to the 4K resolution quantum dot QLED display panels, enhancing the viewing experience with high-definition video and the audio experience, both powered by Dolby technology.
The rising adoption of OTT media services has bolstered the growth of the global smart TV market, which is projected to reach US$ 278 billion by 2024, as per IAMRC Group’s global smart TV market report.
Eros Now’s partnership with OnePlus will boost engagement with the brand, as the synergy between Bollywood and originals content with the performance of smart TV will further enhance the repertoire and offerings for Indian consumers. Both the device and the service are powered by Dolby technology, which will further elevate the experience for the Indian consumers.
“We are delighted to partner with OnePlus & Dolby to bring quality content and technology within the premises of all our viewers. With Eros Now’s stellar line-up of content powered by Dolby technology, we will continue to deliver compelling content seamlessly to OnePlus TV viewers. This will not only enable consumers to widen their horizons and seek real entertainment but facilitate us with a deeper penetration into the market,” said Rishika Lulla Singh, CEO, Eros Digital.
“Today we are at a cusp of a revolution in India and are excited to partner with Eros Now for our upcoming OnePlus TV. We envisage this as a forward-thinking partnership which will emerge as the next big deal amidst the entertainment and advanced tech and telecom industry,” said Vikas Agarwal, General Manager, OnePlus India. “India has been a key market for us, and we understand the pulse of our audience and so does Eros Now with their vast library of compelling content. Together, we will be delivering best viewing experience to our end consumers.”
Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories, added, “We are excited to work with OnePlus and with Eros Now to enable the TV and the service with Dolby technology, which will transform the highly anticipated OnePlus TV into an entertainment powerhouse. Eros Now subscribers can now enjoy their favourite content powered by Dolby technology.”
The new partnership will enable OnePlus TV customers to seamlessly access Eros Now content as well as find their favourite Eros Now programmes using innovative functionality available on the TV set along with spectacular visual and sound experience powered by Dolby technology.